Are you new to crafting and working on your first craft booth? Or perhaps you’re an old pro in search of new ways to spice up your existing exhibit? Whatever your reason, we’re here to help.
A successful display hinges on many factors – and can make or break your craft fair experience. Below, you’ll find our favorite tips for making a craft booth that dazzles and keeps your customers coming back for more:
#1: Make it multi-dimensional: Instead of a simple table, use props like boxes, frames, and bookshelves to make your creations eye catching. To keep things simple, look for items that can be used for several purposes. For example, if you use boxes to display your items, you can also use them to pack and move items from your home to the craft booth.
#2: Build a solid foundation: Even if you’ve created some of the most beautiful crafts in the world, they need a solid foundation to be displayed on. If your display is on wood or a card table, make sure to cover it up with fabric that complements your products. If you’re going for an elegant look, consider covering your tabletop in black. If you want something funky, choose a fun pattern or bold color.
#3: Make sure items are properly labeled: In a high-traffic situation like a craft show, it’s important to let your customers know as much information as possible about your product. Label everything with the price and any other necessary information. If your customer has to search for the answers to questions like pricing, they may decide to move on to the next booth.
#4: Go for abundance, not clutter: It’s important that you have the right balance of items on display. You’ll want to make sure you have enough on display to make your booth look full without being cluttered. To do that, space things evenly, take a step back and ask yourself this question: “Is this display overwhelming? Does it give me too many things to look at?” If your gut says yes, it’s probably right. Try removing a few items and changing the spacing until you’re satisfied.
Keep in mind the above tips when you’re creating your next craft booth. We promise, you won’t be disappointed.
For more about craft sales read The 5 Elements of Seductive Craft Fair Booth Displays: http://www.retailpackaging.com/blog/2012/07/guide-to-craft-fair-booth-displays/ from Retail Packaging.